Nokia’s 3310 Returns
Nokia has sold 126 million of its original 3310 phone since it was first introduced back in September, 2000. It was a time before the iPhone, and Nokia ruled with popular handsets that let you play simple games like Snake. Now the 3310 is making a nostalgic return in the form of a more modern variant, thanks to Nokia-branded phone maker HMD. Like its predecessor, it will still be called the Nokia 3310, but this time it’s running Nokia’s Series 30+ software, with a 2.4-inch QVGA display, a 2-megapixel camera, and even a microSD slot.
Here's what we know so far about the new Nokia 3310. There is no word yet on local availability.
- It has a full color screen, a huge upgrade from the graphic LCD panel on its predecessor.
- It comes in four colors: a glossy red and yellow, and matte dark blue and gray.
- Snake is back, and it slithers on a more colorful maze.
- It has a camera and allows web browsing.
- It boasts of up to 22 hours talk time and "month-long" standby
- It will retail globally for 49 euros or roughly 2,600 pesos. The highest capacity iPhone 7 Plus, at around P55,000, is equivalent to at least 21 3310s.
Analysts said resurrecting the popular model was a clever way for HMD Global to relaunch Nokia's brand.
"HMD launched three new smartphones and an iconic mobile. It is a way to create a halo effect around the other models by reviving talk about the Nokia brand," said Thomas Husson, a mobile analyst at Forrester.
In addition to the new 3310, HMD presented three new smartphones, the Nokia 3, Nokia 5 and Nokia 6 which will sell for different prices.
Those specs are still fairly basic by our modern phone standards, but that’s the beauty of such a basic featurephone. Unlike the brick-like sturdiness of the old 3310, the modern variant is a little smaller, thinner, and lighter all round. It’s also a lot more colorful this time around, with glossy yellow and red colors, and matte grey and dark blue models. It’s instantly recognizable as a Nokia, and HMD has even included a modern Snake game on the handset just to play on the nostalgia.
Opera Mini is bundled for basic web surfing, but the real selling point is battery life. Just like most featurephones, standby time on the Nokia 3310 is 31 days, alongside a talk time of 22 hours. That’s a massive amount of battery life, but as the phone is so basic you’re hardly going to be wasting battery away on Snapchat or Facebook.
BADNEWS the new Nokia 3310 is not from original Finland Nokia engineer according to a source its a Polaroid from Konica.
The “Nokia” 3310 is no more a Nokia device than a Polaroid TV is a Polaroid. HMD Global Oy bought the right to use the Nokia brand and is now exploiting your longing to relive the “good ol' days” for profit. A time when most of the world’s cellphones were made by stoic Finns and coffee came from a can. The 3310 unveiled this week, however, was not built by the fine people of Salo, Finland who were laid off during the great Elopcalypse. The revamped 3310 is no heir to the inventive Nokia culture cultivated in Espoo by former CEO Jorma Jaakko Ollila. This so-called “Nokia” 3310 is no more a Nokia than the Kodak Ektra is the brainchild of George Eastman and Henry A. Strong. Nokia phones aren't making a comeback. The only thing returning is the Nokia logo slapped on a bunch of commodified rectangles as part of a brand licensing strategy.
Those specs are still fairly basic by our modern phone standards, but that’s the beauty of such a basic featurephone. Unlike the brick-like sturdiness of the old 3310, the modern variant is a little smaller, thinner, and lighter all round. It’s also a lot more colorful this time around, with glossy yellow and red colors, and matte grey and dark blue models. It’s instantly recognizable as a Nokia, and HMD has even included a modern Snake game on the handset just to play on the nostalgia.
Opera Mini is bundled for basic web surfing, but the real selling point is battery life. Just like most featurephones, standby time on the Nokia 3310 is 31 days, alongside a talk time of 22 hours. That’s a massive amount of battery life, but as the phone is so basic you’re hardly going to be wasting battery away on Snapchat or Facebook.
BADNEWS the new Nokia 3310 is not from original Finland Nokia engineer according to a source its a Polaroid from Konica.
The “Nokia” 3310 is no more a Nokia device than a Polaroid TV is a Polaroid. HMD Global Oy bought the right to use the Nokia brand and is now exploiting your longing to relive the “good ol' days” for profit. A time when most of the world’s cellphones were made by stoic Finns and coffee came from a can. The 3310 unveiled this week, however, was not built by the fine people of Salo, Finland who were laid off during the great Elopcalypse. The revamped 3310 is no heir to the inventive Nokia culture cultivated in Espoo by former CEO Jorma Jaakko Ollila. This so-called “Nokia” 3310 is no more a Nokia than the Kodak Ektra is the brainchild of George Eastman and Henry A. Strong. Nokia phones aren't making a comeback. The only thing returning is the Nokia logo slapped on a bunch of commodified rectangles as part of a brand licensing strategy.
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