Bye Yahoo - Hello ALTABA

The saddest part of the whole saga is the end of one of Silicon Valley's most recognizable leaders.
Founded by Stanford graduates Jerry Yang and David Filo in 1994, Yahoo was once the king of the Internet, but it lost out to more innovative rivals including Google and Facebook.

Yahoo was once a $125 billion behemoth as big in its time as Facebook or Google are today, but Mayer's time at the company has been marred by slowing growth and internal dissent, which leads to the end of one of the pioneers of the early internet era.

Yahoo's core internet business was being sold to Verizon for $4.8 Billion, the remaining portions of the company left behind is renaming itself to Altaba Inc, which marks the sad ending of one of the most familiar brand names on the internet.

In a public filing with the Securities and Exchange Commission (SEC) on Monday, the company announced that after the planned sale of its core business to telecom giant Verizon, the leftover would change its brand name to Altaba.

So, the company's branding you are familiar with will integrate with Verizon, and it is possible that the telecom titan may continue to use the Yahoo brand for some of the services that it will acquire in the deal.


The newly formed company will operate as an investment company, and only five board members will remain at the company including Tor Braham, Catherine Friedman, Eric Brandt, Jeffrey Smith and Thomas McInerney.

The rest of the company's board, including Yahoo CEO Marissa Mayer and co-founder David Filo, will step down from Altaba Inc. Mayer may be appointed for a role in Yahoo's integration at Verizon, though her position has yet to be announced.